Vermont’s youth health care program is one of the best in the nation, largely in part due to Dr. Dynasaur which offers free insurance to Vermonters under 18. Tasked with creating a comprehensive campaign to lobby for its expansion we helped Dr. Dynasaur 2.0 take its first steps towards legislative reform.
When a coalition of Vermont consumer groups, labor organizations, medical professionals and business organizations lead by Main Street Alliance decided it would be in Vermont’s best interest to expand the Dr. Dynasaur program to include all Vermonters up to age 26 they turned to Four Nine Design to help craft a comprehensive awareness campaign. With so much info to present, we knew the website would be a cornerstone for the campaign.
Following an internal leadership meeting custom tailored to identify exactly how the Dr.D team wanted to present their brand, we reviewed a number of sites and agencies throughout Vermont and the Northeast, developed a content architecture that would communicate the key elements of the program, worked to profile the data with authentic imagery, and provided a history of the progam and its success.