Vermont based hot sauce brand Benitos crafts deliciously creative hot sauces. Benitos mission is to produce a fresh and unique product that is always made with high quality local ingredients.
Benitos needed an ecommerce solution to handle selling their sauces online. We had worked with them in the past developing labels for their product, so were familiar with their brand.
Following an internal leadership meeting custom tailored to identify exactly how Benitos wanted to present their brand, we reviewed a number of comparable sites and hot sauce producers throughout Vermont and the nationally, developed a content architecture that would communicate the key elements of the Benitos brand, profiled their work with large format imagery and provided a curated overview of the product offering.