ArmorSource is known the world-over as an industry leader in ballistic helmet manufacturing. Since 2005 the Hebron, Ohio based company has positioned itself as a custom-contract-manufacturer, supplying militaries and law enforcement agencies around the globe with high performance ballistic, life-saving head-protection solutions.
Known more for their manufacturing capabilities, and less for their brand position, ArmorSource employed the Four Nine team to refresh their brand identity, messaging and content from the ground up.
Aiming for a complete overhaul we started with a new logo, color palette, font suite and visual brand identity. Next came updated brand copy, positioning statements and messaging which ultimately established the foundation for a new WordPress website, tradeshow booth design and a number of assets such as printed datasheets, sales and marketing tools, stationery, business cards and more.
To support the development of these materials we conducted multiple photo and video shoots both at their head office and on location.
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