In support of Bernie Sanders' 2016 presidential campaign, Ben Cohen, co-founder of Ben & Jerry's Ice Cream, dreamed up a special flavor called "Bernie’s Yearning." The idea was to create a product that not only celebrated the campaign but also rallied support for Sanders' progressive vision.
Ben, a long-time fan of both Bernie Sanders and Four Nine Design, has partnered with us on several of his public interest initiatives over the years. So, when he reached out for help designing the packaging for this special pint of Ben’s Best ice cream, we knew it was going to be something big. With our design expertise, we helped bring the bold, fun spirit of the campaign to life in a way that would resonate with supporters.
The buzz was instant. From high-profile TV appearances on The Tonight Show with Jimmy Fallon and The Late Show with Stephen Colbert to ice cream parties featuring Bernie Sanders and the ladies of The View, this limited edition flavor became a national sensation. It was featured in top news outlets across the U.S., gaining massive attention and further fueling support for Bernie’s campaign.
Bernie Sanders trying Bernie's Yearing on The View.
Time Magazine featured the project in its "Love It / Leave It" section. They loved it.
The Wall St. Journal's coverage of the project.
Steven Colbert talking about the project in his opening monologue.
Bernie's Yearning featured on the Today Show.
Bernie Sanders trying Bernie's Yearing on The View.
Glamour Magazine's coverage of the project.
Fox News coverage of the project.
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