Case Study

The Farmer Companies

The Farmer Companies is a private equity firm based in Burlington, Vermont, that specializes in helping established brands expand into new markets. Rather than acquiring companies, they partner with brands to create new product lines in areas where those brands haven’t yet ventured. They identify untapped opportunities and focus on products that can excite both current customers and new audiences.

Four Nine Design plays a key role in bringing these new products to life by handling all aspects of packaging design and sales materials. We create the visual identity for each product line extension, ensuring that the packaging reflects the brand’s values while appealing to the target market. In addition to packaging, we also manage all of The Farmer Companies' branding and marketing efforts, including the creation of their website and other digital assets.

By working closely with The Farmer Companies, we ensure that the new products are effectively launched and marketed. We help design everything from the look and feel of the product packaging to the messaging and promotional materials, supporting the sales process and driving customer engagement. Our collaborative approach helps The Farmer Companies successfully introduce new products and grow their brand presence in new markets.