Case Study

Dr. Dynasaur 2.0

Vermont’s youth health care program is widely regarded as one of the best in the nation, and much of that success is due to the groundbreaking Dr. Dynasaur program. When a coalition of Vermont consumer groups, labor organizations, medical professionals, and business leaders—led by Main Street Alliance—set out to advocate for expanding the program to cover all Vermonters up to age 26, they turned to Four Nine Design to help launch a comprehensive campaign that would drive this legislative reform.

Dr. Dynasaur is a highly acclaimed, state and federally subsidized health care initiative designed to provide medically necessary coverage for Vermont teens and pregnant women. With a remarkable 78% bipartisan approval rating, the program has not only earned the trust and support of Vermonters but also positioned the state as a leader in health care coverage across the nation.

As the campaign began to push for expansion, Four Nine Design was tasked with developing a strategic awareness campaign that would inform, inspire, and rally support for Dr. Dynasaur 2.0. Our team worked closely with the coalition to craft compelling messaging, engaging visuals, and targeted materials that highlighted the program’s success and the benefits of its proposed expansion. The result was a powerful, unified voice advocating for the future of health care in Vermont, setting Dr. Dynasaur on the path to legislative reform and a brighter, healthier future for all Vermonters.