Conveniently situated just 1/2-mile from downtown Stowe, the Golden Eagle Resort offers guests an ideal location in the heart of it all, and they wanted their new logo to embody this. We worked to capitalize on the beautiful location of the resort and utilized the idea of a “bird’s eye view” image of Stowe, Vermont with its iconic white steeple church. We utilized abstract shapes to construct the landscape, with an accented feather to call back to the brand name.
From there we worked to develop a set of custom adventure icons that showcased all of the activities and fun aspects of the golden eagle, as well as other various marketing projects.
Once the logo and the icons were complete we created a 20 year old resort map in the same style and colors as the logo.
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