Case Study

The Golden Eagle Resort

Conveniently located just half a mile from downtown Stowe, the Golden Eagle Resort offers guests an ideal setting in the heart of Vermont’s picturesque landscape. To reflect this prime location, the resort wanted a new logo that would capture both its central position and the natural beauty that surrounds it. We designed a logo that features a “bird’s eye view” of Stowe, incorporating abstract shapes to represent the town’s rolling hills and its iconic white steeple church. A delicately placed feather adds a subtle yet distinct reference to the resort’s name, tying the visual elements together.

In addition to the logo, we developed a set of custom adventure icons that highlight the many outdoor activities available at the Golden Eagle Resort, from hiking to skiing to local exploration. These icons serve as fun, engaging elements that embody the spirit of adventure and the resort’s welcoming atmosphere. The icons, along with various other marketing materials, were designed to complement the overall branding and showcase the exciting experiences guests can look forward to.

Once the logo and icons were finalized, we extended the brand into the resort’s 20-year-old map. Using the same color palette and design style as the logo, we gave the map a fresh, modern look while preserving the resort’s legacy. The updated map now offers guests a visually cohesive and easy-to-navigate representation of the resort and its surroundings, enhancing the overall guest experience from the moment they arrive.