Case Study

Otter Creek Brewing

After a change in ownership, the new owners of Otter Creek Brewing recognized it was time to refresh and reimagine one of Vermont’s oldest and most respected breweries. With a newly hired brewmaster who brought a unique and creative energy to the brand, the owners were eager to partner with an agency that could align with his vision and execute a rebranding strategy that was both bold and purposeful.

At Four Nine, we embraced the challenge of transforming Otter Creek’s identity to reflect the new direction while honoring the brewery’s rich history. We took inspiration from a tie-dye, modern hippy aesthetic - infusing bright, bold colors and innovative design elements into the brand. This fresh approach not only captured the vibrant, artistic spirit of the new brewmaster but also appealed to a diverse audience seeking unique, high-quality craft beers with a distinct personality.

The result was a highly successful rebrand that resonated with both loyal customers and new fans. The new identity helped elevate Otter Creek's market presence, and the brewery quickly expanded to become the largest brewery in Vermont. Our partnership with Otter Creek helped usher in a new era of growth and innovation, reinforcing the brand’s place as a beloved staple in the craft beer community.