With a one-of-a-kind product to anchor its brand to, we helped RENOUN capitalize on their revolutionary strengths to define its place in the ski industry and break new ground — sparking the attention of national news and media outlets.
When the brand's founder was introduced to Non Newtonian Polymers in a Clarkson University material science class, the light switch clicked, and an innovative ski design was born (conceptually) — but the brand lacked a clearly defined direction and identity.
Once the concept became a reality, and an international design award was won, RENOUN knew it was standing on solid ground. But often times product people are not branding people — so they called on Four Nine Design to help craft a unique branding niche for RENOUN to occupy. Sales have since spiked and the media can’t stop sharing their story. And their skis are amazing.
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