Case Study

Renoun Skis

With a truly groundbreaking product at its core, we helped RENOUN capitalize on its revolutionary strengths to carve out a distinctive space in the ski industry. This strategic branding push not only defined their position in the market but also generated national attention, sparking interest from major media outlets.

The story of RENOUN began in a Clarkson University materials science class, where the brand’s founder was introduced to Non-Newtonian Polymers—a concept that ignited a lightbulb moment and led to the conceptualization of a revolutionary ski design. However, while the product was ahead of its time, the brand itself lacked a clear identity and direction. That’s where we stepped in.

Once RENOUN's innovative concept became a reality and earned an international design award, the brand knew it had something special. But, as is often the case, product-focused teams aren’t always the best equipped to handle branding. So, they turned to Four Nine Design to create a compelling brand identity that would match the uniqueness of their skis. Since then, RENOUN’s sales have soared, and media outlets can’t get enough of their story. And, of course, their skis are nothing short of exceptional.