Case Study

Stowe Mountain Club

At the East Coast's premier mountain resort, Stowe Mountain Club sets a new standard for rustic elegance. When this exclusive members-only club sought a logo and branding suite to reflect the finest Vermont had to offer, they turned to Four Nine Design for a solution that would capture both the resort’s rich heritage and its refined luxury.

Stowe Mountain Resort is renowned worldwide for its alpine legacy, attracting adventurers in search of the East Coast’s most challenging terrain, as well as those seeking an unparalleled, elegant mountain retreat. The resort offers a unique blend of excitement and tranquility, with breathtaking views, high-end amenities, and a celebrated history that makes it a must-visit destination for winter enthusiasts and relaxation seekers alike.

In 2016, the resort elevated its offerings with the opening of Stowe Mountain Club, a members-only facility that redefines mountainside accommodation and sets a new benchmark for luxury resorts. To ensure the club’s branding matched its elevated status, SMC turned to Four Nine Design to create a logo and comprehensive brand standards guide, as well as branding for a retail partnership with Ralph Lauren. The logo was designed to become the central visual identity for the clubhouse, appearing prominently across signage, print materials, and throughout the premises, establishing the club as an icon of style and sophistication.