VEW-DO

What started as a revolutionary action sports brand in 1990, primarily rooted in board sports, Vew-Do Balance Boards were originally invented to help snowboarders learn the art of balance before attempting to tackle the snow-covered slopes. Over the years balance boards have grown as a product category and in their use as a multi-sport, multi-purpose training tool for balance, rehab and fitness.

To celebrate the brands 25th anniversary, the Vew-Do crew called on Four Nine to deliver a video package consisting of a 3 minute historical retrospective and 6 product videos to introduce their new collection and expand their brand reach to big box target clients and a new customer set.

The multi day production consisted of on-location shoots, interviews, product demonstrations and archival footage to be intertwined to tell a story of the brand history, its evolution and application as the original multi-use balance training tool.