American Expeditions is a premier provider of customized group travel experiences, specializing in Dragon Boat, Joy Boat, and Performing Arts tours. They offer the highest standard of service for dragon boat and joy boat teams, performing arts groups, and special interest groups. With a commitment to exceptional service and a global network, American Expeditions ensures memorable adventures for all participants.
American Expeditions sought a website rich in imagery and style to effectively market their custom travel tours. After conducting an internal leadership meeting tailored to define their online brand presentation, we analyzed several comparable websites and competitors. This analysis informed the development of a content architecture that would communicate the key elements of the American Expeditions brand, resulting in a website that reflects the high-end nature of the tours they offer.
Given the diverse range of travel options American Expeditions provides, showcasing these destinations was crucial. We sourced high-quality stock imagery of the featured locations and complemented these with the client's own photographs. This combination created a lasting impression of fun, luxurious, and customized travel experiences.
Incorporating best practices for website design and development, we ensured the site was responsive and optimized for various devices, providing an excellent user experience. The updated website not only reflects American Expeditions' commitment to quality and innovation but also enhances their online presence, making it easier for potential clients to explore their offerings and connect with the company.
This project exemplifies how thoughtful website design can effectively showcase the expertise of travel agencies and serve as a powerful marketing tool in the competitive travel industry.
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