HPG is a leading North American company offering premium soccer goalkeeping gear at unbeatable factory-direct prices. Founded by Jon Busch, a professional goalkeeper with a 21-year career in Major League Soccer (MLS) and recipient of the MLS Goalkeeper of the Year award in 2008, HPG’s match-quality gloves played a pivotal role in his successful career.
Designed for the dedicated, blue-collar athlete, HPG's products deliver exceptional quality and performance—comparable to the world’s top soccer brands—but at a price point that simply can’t be matched. Whether you’re a professional or an aspiring goalkeeper, HPG provides the gear you need to elevate your game without breaking the bank.
HPG was built on two founding principles: 1) Their gloves had to perform at the highest level, supporting the world’s most demanding goalkeepers. 2) They needed to deliver this top-tier performance at an affordable price. With these core values in mind, the HPG team came to Four Nine Design with a mission: to create a website that would effectively showcase their commitment to quality and value.
To ensure that HPG’s website reflected these core principles, we began with a custom-tailored internal leadership meeting. Our goal was to clearly understand how HPG wanted to position their brand, both for current and future customers. After analyzing several comparable sites and industry competitors, we crafted a content architecture that communicated the essence of the HPG brand—emphasizing performance, quality, and affordability.
Our design process prioritized large format imagery to highlight the premium quality of their products. We created a clean, modern aesthetic that would visually convey HPG's dedication to excellence. Additionally, we built a user-friendly, responsive website that includes an easily-updated online store—making it simple for HPG to manage product listings and inventory.
SEO was a critical component in the development process to ensure that HPG’s site would be visible and easily discoverable by search engines. We implemented a strategic SEO plan that would help boost the site’s organic rankings, ensuring that customers could easily find HPG’s high-performance goalkeeper gloves when searching online.
The result is a website that not only showcases HPG’s outstanding products but also effectively communicates their values and makes it easy for customers to shop online. With its clean design, compelling imagery, and optimized SEO, the site is positioned to grow alongside HPG’s expanding brand.
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