Feeding Champlain Valley is dedicated to alleviating hunger and creating opportunities for individuals and families in need. As Vermont's largest direct service emergency food provider, Feeding Champlain Valley serves over 12,000 individuals each year, offering support through nutritious food, resources, and community-based initiatives.
Founded in 1974, Feeding Champlain Valley began as the Chittenden Emergency Food Shelf, created to address hunger and food insecurity affecting households across Chittenden County. Initially operating a small pantry program, the organization provided a three-day supply of groceries once a month to a few dozen families.
As the need for hunger relief grew, Feeding Champlain Valley expanded its services, relocating twice to larger facilities. In 1994, they moved to their current location at 228 North Winooski Avenue in Burlington. This transition allowed them to serve hot meals every weekday, significantly expanding their outreach and support programs to help more families in the community.
Recognizing the need for a modernized brand to reflect this expanded mission, Feeding Champlain Valley decided to undergo a complete rebranding. We began the process with a leadership workshop to pinpoint the organization’s goals, values, and vision for the future. The team at Four Nine Design worked closely with Feeding Champlain Valley to reimagine their identity, starting with a new name and logo.
With a clear direction in mind, we focused on creating an engaging, user-friendly WordPress website that would better communicate the organization’s expanded mission. Our team designed a content architecture that reflected the new messaging and rebranding, ensuring the website would serve as an effective platform for engaging with both the community and donors.
Incorporating search engine optimization (SEO) strategies, we crafted a site that not only highlights the incredible work Feeding Champlain Valley does but also attracts more visitors through improved search visibility. With this modernized online presence, Feeding Champlain Valley can continue to grow its impact, delivering essential services to those in need across Vermont.
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