Boutique ski manufacturer Crosson crafts every pair of skis with the most aggressive and demanding skiers in mind. Designed for ultimate performance, Crosson skis offer the precision and responsiveness needed to navigate even the most challenging conditions with confidence.
Utilizing unidirectional carbon fiber—an ideal material for premium skis—Crosson’s engineering team controls the fiber orientation and flex characteristics independently, allowing for a tuned flex profile that cannot be achieved with fiberglass or biaxial/triaxial carbon fiber. This results in skis that are finely tuned for both high-speed stability and agility, providing unmatched control on the slopes.
Beyond performance, Crosson skis are also designed to absorb fatigue-inducing chatter, offering a smoother and more comfortable ride. Whether you're carving through powder or racing down the mountain, you'll notice the difference from the moment you step into a pair of Crosson skis. Their precise construction and advanced materials create a ride that’s as responsive as it is exhilarating, ensuring you get the best possible performance, no matter the terrain or conditions.
Crosson is a cutting-edge American-made ski company, based at a state-of-the-art facility near Seattle. Renowned for innovation and performance, Crosson is the first company to build a freeride ski using the same high-quality materials and precise craftsmanship found in world-cup race skis. Their skis are designed to meet the needs of skiers who demand the best equipment, blending world-class engineering with extreme durability.
To elevate their brand presence in an increasingly competitive market, Crosson sought out Four Nine Design to create a new website that would showcase their premium product offerings and communicate their refreshed brand identity. The goal was not only to design a visually stunning website but also to ensure that it functioned as an intuitive and user-friendly platform that supports Crosson’s core values of performance, precision, and American craftsmanship.
We began the process with a tailored internal leadership meeting to understand exactly how Crosson wanted to present their brand online. This included reviewing comparable ski company websites and competitor sites in the outdoor and sports industries. Armed with this insight, we developed a content architecture designed to highlight the key aspects of the Crosson brand. The website’s structure prominently features their innovative ski designs, highlighting the technology, materials, and craftsmanship that make Crosson skis stand out in the marketplace.
Our team focused on creating large-format imagery to showcase the quality of their products and provide a visual experience that reflects the high-performance nature of the brand. Additionally, we integrated an easy-to-manage online store, ensuring that customers can easily browse and purchase skis and accessories. The website was built on WordPress, providing Crosson with a user-friendly content management system that enables them to update product listings and content without hassle.
In addition to developing a sleek, responsive design, we optimized the website for search engines (SEO), ensuring that the site is discoverable by potential customers looking for high-quality skis and outdoor gear. With a focus on speed, mobile optimization, and targeted keyword strategy, the new Crosson website is well-positioned to attract more visitors and increase online sales.
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